Content & Growth Marketing Specialist – Digital Green, Nairobi

Job Description

About Digital Green

Digital Green is an international development organization dedicated to helping smallholder farmers improve their livelihoods through technology and community partnerships. By providing farmers with the tools and knowledge to connect and share best practices, the organization promotes nutrition-sensitive, climate-resilient, and inclusive farming practices that benefit entire communities.

Driven by curiosity, collaboration, and a commitment to impact, Digital Green has grown into a global leader in leveraging technology for sustainable development.

Job Details

• Position Type: Full-Time
• Location: Nairobi, Kenya
• Qualifications: BA/BSc/HND
• Experience: 3–4 years
• Fields: Consultancy, Media, Advertising, Branding

Key Responsibilities

Content Strategy & Campaigns

• Collaborate with regional teams to create localized campaigns, including ad copies and creatives, tailored to local crops, languages, and market conditions.
• Design onboarding, activation, and feature discovery journeys in partnership with product and growth teams.
• Develop seasonal and event-based engagement campaigns and integrate with performance marketing efforts.

Lifecycle Marketing & Channel Optimization

• Manage and optimize communications across push notifications, in-app journeys, WhatsApp, and other channels.
• Conduct A/B tests on timing, messaging, format, and personalization.
• Define audience segmentation and campaign triggers based on behavior, geography, and crop cycles.

Social Media & Content Growth

• Build and implement content strategies addressing farmer needs and seasonal relevance.
• Plan and publish posts, reels, and campaigns to drive engagement and brand awareness.
• Experiment with formats to boost top-of-funnel awareness and product adoption.

Brand & Collaboration

• Maintain a consistent FarmerChat brand voice.
• Stay current on agri-tech, content, and digital marketing trends.

Qualifications & Skills

• 3–4+ years of experience in content growth, product marketing, or performance marketing.
• Strong knowledge of digital marketing funnels and lifecycle marketing.
• Experience with marketing automation platforms (MoEngage preferred).
• Excellent writing and storytelling skills, including regional languages.
• Data-driven mindset with experience in testing and optimization.

How to Apply:
Qualified candidates can apply via Digital Green’s LinkedIn page: www.linkedin.com/company/digitalgreen