In a significant development in East Africa’s property technology sector, Rushbox Ltd, has acquired BuyRentKenya – Kenya’s leading online real estate marketplace. Rushbox Ltd, is a fast-growing international tech group with operations across the continent.
This acquisition signals a strategic shift for both companies. For Rushbox, which already dominates markets in Southern Africa and the Island nations, the move establishes a key presence in East Africa. Meanwhile, the seller, Ringier One Africa Media (ROAM), is refocusing its efforts on its core “Jobs and General Classifieds” verticals.
Rushbox Expands Pan-African Real Estate Footprint
Rushbox Ltd is renowned for operating leading digital real estate platforms such as Property.co.zw in Zimbabwe and PropertyCloud.mu in Mauritius. With BuyRentKenya now part of its portfolio, the company strengthens its position as a pan-African proptech leader, managing top platforms across three regions.
“BuyRentKenya has built a strong, reputable platform in the Kenyan market. We are excited to support the next phase of its growth. Our focus is on innovation, improving user experience, and creating more opportunities for property seekers, agents, and developers across the region,” Garth Drummond, Director of Rushbox Ltd, commented on the acquisition.
ROAM Shifts Focus to Jobs and Classifieds
The sale coincides with ROAM’s restructuring, which prioritizes recruitment and general classifieds. The company is doubling down on The African Talent Company (TATC), which oversees job platforms like BrighterMonday and Jobberman. Exiting the specialized real estate vertical in Kenya allows ROAM to concentrate on connecting talent with opportunity.
Despite the ownership change, BuyRentKenya reassures users that platform operations will continue seamlessly. Agents, developers, and property seekers can expect uninterrupted services.
Local Expertise Meets International Innovation
Elizabeth Costabir, CEO of BuyRentKenya, emphasized the benefits of the acquisition:
“Our goal has always been to connect Kenyans with reliable, high-quality property options. Partnering with Rushbox brings new technical capabilities while maintaining our local reliability.”
The collaboration aims to enhance platform performance, introduce innovative tools for property seekers, and expand opportunities for agents and developers in Kenya.
In summary: The acquisition of BuyRentKenya by Rushbox Ltd is a strategic win for the East African proptech ecosystem, combining local market expertise with international technological know-how. Users can look forward to improved features, better user experience, and continued reliable service.
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